The Best Smarter Travel Marketing Campaign Award


This award recognises smarter travel marketing campaigns that:

  • are great value-for-money; 

  • engage with their target audiences; 

  • and have a measurable impact.

We had 17 entries in this category and the key question is: did the marketing campaign achieve it’s goal?

The Finalists: 

  • Cheaper by the Dozen Marketing Campaign - Arriva Trains Wales

  • The Big Bike Revival – Diva Creative & CTC

  • I Love Cycling – Southampton City Council

Find out more about the finalists with this short video:

Winner: “The Big Bike Revival” by Diva Creative working with CTC

CTC, the national cycling charity, commissioned Diva to deliver a campaign that encourages lapsed cyclists back onto their bikes. The practical 'hook' was helping people with basic bike maintenance.

The informal illustrative style of the Big Bike Revival brand presented cycling as a straightforward and accessible activity for all the family.

  • Friendly and relatable famous face fronting campaign

  • #MyFavouriteBike

  • #BigBikeRevival

  • Twitter reach of +5 million

  • Facebook reach of +2.3 million

The Diva-designed bigbikerevival site received 400,000 site visits during its first month. Media coverage as a result of the campaign helped it reach an audience of more than 3 million people.

A cost-benefit analysis, utilising the Department for Transport’s WEBTAG toolkit, showed £2-£6 returned in economic value for every £1 spent. 

The DfT plan to use campaign as an example of best practice

Hosted by:

Partnering publications and organisations:

Milton Keynes Council
Local Transport Today
Parking Review

Organised by:

Landor LINKS
Sponsorship queries, contact Daniel Simpson l l 020 7091 7861
Conference enquiries, contact l 020 7091 7865

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Published programme subject to change. Event booking subject to payment terms.

Photography by:
©†Landor LINKS 2015


Smarter Travel LIVE!
Smarter Travel Awards 2016

17 March 2016
ArenaMK, Milton Keynes

Organised by:

Landor LINKS

Supported by:

Transport Systems Catapult
Department for Transport
Active Travel Network
Steer Davies Gleave

Sponsored by:

Steer Davies GleaveSmarter Travel Awards 2016