The Best Smarter Travel Marketing Campaign Award recognises smarter travel marketing campaigns that engage with their target audiences, have a measurable impact, are replicable elsewhere and are great value-for-money. They can be single medium or omni-channel. The key question will be: does it work well?
The winner: Beat the Street - Thurrock Council
Combining Public Health and Travel Thurrock resources, a behaviour change game got thousands walking (10% of the local population). The six week campaign cost 88p per Thurrock resident, plus Thurrock Council staff time; health benefits were measured using the NICE Return on Investment Tool for Physical Activity.
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