The Judging Panel

The Smarter Travel Awards 2015 Panel is made up of senior and experienced professionals, with a broad range of specialist interests and skills.
Judges are shown in the order they confirmed.

Richard Armitage BSc FCILT

Richard Armitage BSc FCILT

Richard is an independent sustainable transport practitioner with over 35 years' experience. He has particular aspects of workplace travel plans, often in the NHS, and of residential travel plans. His interests in shared mobility range from minibuses (first CEO of Community Transport Association UK), to low-floor bus technology (making buses accessible for disabled people) and car clubs (he was a founding director of Smart Moves, now City Car Club).

Since 1990 he has managed his own company, Richard Armitage Transport Consultancy Ltd. For the last 3 years, he has led the Cycling Forum, Chartered Institute of Logistics & Transport UK. In 2012, he was appointed non-executive chair of public transport specialists, The TAS Partnership. In 2014, he set up the European Cycle Logistics Federation and serves on the Advisory Board of the EU CycleLogistics Ahead project. Richard is an investor in Cycle Waggle Ltd, a small bike hire and cycle logistics company in his home city of Manchester.

At the June 2013 Transport Practioners' Meeting in Birmingham, Richard Armitage was honoured to receive the 2013 PTRC Lifetime Achievement Award.

Amanda Pearce

Amanda Pearce

Amanda Pearce is a Director of Diva Creative, the Yorkshire based award-winning marketing agency. Longlisted for the Guardian Sustainable Business Awards 2014 in 'Communicating Sustainability', Diva won the Grand Prix Award at the UK Public Sector Communications Awards in 2013.

Diva Creative is the UK's leading sustainable travel behaviour change marketing agency and Amanda leads a team of highly focused and skilled individuals whose work in promoting sustainable modal shift has had a significant impact across the UK. Through their work in sustainable travel, Diva has developed expertise in understanding what drives travel behaviour and what the barriers and enablers to modal change are. This is used to design communications programmes that successfully influence travel behaviour.

Amanda has over 17 years experience as a company director at Diva during which time the company has grown from a small marketing consultancy into a national agency with an in-house team of 25 who provide a range of services including marketing strategy, market research, digital design, websites, videos and campaign design and delivery including public engagement.

Richard Armitage will chair the Judging Panel.

"It's a privilege to be part of the first Smarter Travel Awards; I'm really looking forward to having an opportunity to see at first hand the evidence of best practice that will surely demonstrate the UK's commitment to not just encouraging smarter travel, but really delivering it."


Iain Macbeth MCIHT

Iain leads the team providing behaviour change support to Transport for London's Roads Modernisation Plan, developing strategies to engage with London's motorists. Key areas include support for car clubs, the Oyster contactless payment platform, autonomous vehicles and establishing relationships with the automotive sector.

Iain previously led the Business Engagement team, part of the Behaviour Change team at TfL, and prior to that, worked in consultancy, advising the Highways Agency 'Influencing Travel Behaviour' programme in the West Midlands. He has a wealth of experience in sustainable urban mobility, development control, land use planning and workplace travel planning. He also has experience in supply chain logistics and FMCG at DHL Aviation, Reckitt & Coleman and The Boots Company.

As Site Development Manager at Boots' head office campus in Nottingham, Iain was responsible for the first private sector workplace travel plan in the UK and is a former Director of the Association for Commuter Transport (ACT), the Boots Benevolent Fund and the Nottingham Rural Transport Partnership, and was Company Secretary for both ACT and ACT TravelWise. More recently, he presented the keynote speech at ECOMM 2013 in Sweden, and is an advisor on a number of EU mobility projects. He is a former chair of the CIHT Sustainable Transport Panel.

Jonathan Raper

Jonathan Raper

Jonathan Raper is CEO of TransportAPI, Britain's leading provider of open public transport data to over 600 operators, media, developers and government users. Jonathan has led TransportAPI from Placr Ltd. from startup to first funding round and into residency at the UK government's Open Data Institute. TransportAPI provides an open platform for transport solutions, and is a partner in the i-MOVE project funded by the Technology Strategy Board to create a UK transport-focussed Internet-of-Things Demonstrator.

Jonathan is a reformed academic and has been a passionate advocate for open data for many years. Jonathan has advised local, regional and central government on open data. He is a Visiting Professor at City University London and sits on the Department for Transport Transparency Board and the ICT Knowledge Transfer Network Board.

Martin Tugwell FCIHT MICE

Martin Tugwell FCIHT MICE

Martin Tugwell is Head of Business Development at the Transport Systems Catapult, the UK’s centre for innovation, technology and applied Research and Development in Intelligent Mobility.  The Catapult’s mission is to encourage emerging technologies to be harnessed to enable the efficient movement of people and goods and to drive forward innovation in the transport sector so as to support business growth.  Martin has a track-record of championing new models of integrated delivery, playing a leading role in developing strong partnership working between the public, private and academic sectors.

Martin has worked in senior positions on economic growth and sustainable development in local and regional government, from the South East England Regional Assembly through to Oxfordshire County Council.

Elizabeth Barner

Elizabeth Barner

Elizabeth Barner has been a CTC staff member since 2008.  She specialises in designing programmes that reach people who are not cycling, offering options for travel and fostering changes in physical activity and health.  Elizabeth has led on, or contributed to, local programmes plus national and EU-wide projects.  Her professional background is in evaluation of social programmes, especially cost effectiveness and behaviour change, as well as project management and advocacy in cycling.

Elizabeth is Chair of the Board for Park Lodge Project supporting homeless young people in Leicester.  She is also a national Director of the charity BiCon Continuity, dedicated to LGBT inclusion.

"The Smarter Travel awards are a rare chance to highlight the best examples of sustained and sustainable change alongside engagement of all members of society in travel."

Nicola Kane

Nicola Kane

Nicola Kane is a chartered transport planner and town planner with a particular interest in how land use and transport planning can be better integrated to create more sustainable, liveable and accessible places. After 15 years of working in consultancy, Nicola has recently joined Transport for Greater Manchester as transport strategy manager and is leading the development of a new transport strategy for Greater Manchester.

Nicola has significant experience in delivering major travel behaviour change projects, including leading communications strategy work for the £24.3m Birmingham Cycle Revolution project; delivering a 3-year personalised travel planning project for Merseyside; and supporting the delivery of a city-wide cycle challenge for Greater Manchester.  She has also prepared and implemented numerous travel plans for public and private sector clients.

Kiron Chatterjee

Kiron Chatterjee

Dr Kiron Chatterjee is Associate Professor in Travel Behaviour at the Centre for Transport & Society at the University of the West of England. The first part of his career at the University of Southampton involved research on making the road system safer and more efficient. Since then he has focused on understanding the way in which people travel and how this is influenced by social change and sustainable transport initiatives. To do this, he is pioneering the use of biographical methods to understand how individual’s mobility changes over the life course. Current research includes studies of how life events influence travel behaviour, of how cycling can be facilitated in later life in Great Britain and of the impact on commuting behaviour and economic activity of sustainable transport interventions in North Bristol.

Kiron has considerable experience in evaluation studies. He has been project manager for evaluation of the West of England LSTF programme and the national Cycling City and Towns programme. In a project for DfT in 2007, he reviewed the effectiveness of Personal Travel Planning projects in England and drafted guidance on future evaluation methodology. He was joint editor in 2009 of a special Issue of the Transport Policy journal on the evaluation of voluntary travel behaviour change programmes.

"The Smarter Travel Awards are an exciting opportunity to recognise the hard work and dedication of people on the front-line of smarter choices delivery and to showcase those individuals and teams that are leading innovation in travel behaviour change."

Hosted by:

Partnering publications and organisations:

ACT Travelwise
CTC: The national cycling Charity
Campaign for Better Transport
Local Transport Today
Parking Review

Organised by:

pteglogo RTIG Inform
Transport Planning Society
Smarter Travel 2015 is the successor of both Landor LINKS' highly successful 'Re-Booting Smarter Travel' and 'Mainstreaming Smarter Travel' events.

Exhibitor queries, contact Daniel Simpson l l 020 7091 7861
Conference enquiries, contact Damilola Onamusi l l 020 7091 7865

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© Landor LINKS 2015
Smarter Travel Awards 2015
Local Sustainable Transport Fund Engagement
5 February 2015
Diva Creative
Steer Davies Gleave
Department for Transport

Supported by:

Transport Systems Catapult

Sponsored by:

Department for Transport
Smarter Travel Awards 2015