Liftshare, Jaguar Land Rover Partnership

Liftshare worked with Jaguar Land Rover at its Halewood Merseyside sites to reduce traffic in the area and ease pressure on parking spaces. 

The scheme meant that employees were only eligible for on-site parking if they car-shared. By becoming members of a Liftshare Team, employees received a parking permit as well as free coffee vouchers. Jaguar Land Rover says it has saved £2m thanks to the scheme, and no longer have to maintain an additional car park. Of JLR’s 42,000 UK employees, 6,570 are now sharing a regular commute – which represents 15.6% of the workforce.



Best Behaviour Change Campaign Award 

This award recognises the smarter travel behaviour change campaigns that engage with their target audiences, have a measurable impact, are replicable and represent great value for money.  They can be single medium or cross-channel.

Sponsored by: Merseytravel


The finalists are:

  • Betterpoints, Bella Mossa    

  • Bristol City Council, Active Travel Champion Campaign "The Challenge"

  • Cycling UK, Cycle 4 Health

  • Hampshire County Council and Southampton City Council (Lead), #StepUpSouthampton

  • Liftshare, Jaguar Land Rover Partnership

  • RingGo, Emissions Based Parking

  • Hampshire County Council and Southampton City Council (Lead), Get Cycle Savvy

  • Transport for London, The Roadworks Patrol

  • Waltham Forest Council, Complimentary Measures Team


Smarter Travel Awards 2018 Sponsors:

Mott MacDonald YourBike Innovate UK Transport Systems Catapult Merseytravel



Delegate & Logistics Enquiries: | 020 7091 7865
Sponsorship & Exhibiting Enquiries: | 020 7091 7861
©Landor LINKS 2018| #smartertravellive


Best Behaviour Change Campaign 2018


Sponsored by:

Mott MacDonald
Innovate UK
Arriva Click
Transport Systems Catapult
Your Bike
Smarter Travel LIVE! 2018
Smarter Travel LIVE! 2018
Smarter Travel Awards 2018

16-17 October 2018
Exhibition Centre, Liverpool

Organised by:

Liverpool City Region

Hosted by:

Milton Keynes Council