Smarter Travel LIVE! 16-17 Oct 2018



Liftshare, Jaguar Land Rover Partnership Liftshare worked with Jaguar Land Rover at its Halewood Merseyside sites to reduce traffic in the area and ease pressure on parking spaces. The scheme meant that employees were only eligible for on-site parking if they car-shared. By becoming members of a Liftshare Team, employees received a parking permit as well as free coffee vouchers. Jaguar Land Rover says it has saved £2m thanks to the scheme, and no longer have to maintain an additional car park. Of JLR’s 42,000 UK employees, 6,570 are now sharing a regular commute – which represents 15.6% of the workforce.

Best Behaviour Change Campaign Award

This award recognises the smarter travel behaviour change campaigns that engage with their target audiences, have a measurable impact, are replicable and represent great value for money. They can be single medium or cross-channel.

Sponsored by: Merseytravel

The finalists are:

Betterpoints, Bella Mossa
Bristol City Council, Active Travel Champion Campaign "The Challenge"
Cycling UK, Cycle 4 Health
Hampshire County Council and Southampton City Council (Lead), #StepUpSouthampton
Liftshare, Jaguar Land Rover Partnership
RingGo, Emissions Based Parking
Hampshire County Council and Southampton City Council (Lead), Get Cycle Savvy
Transport for London, The Roadworks Patrol
Waltham Forest Council, Complimentary Measures Team

Smarter Travel Awards 2018 Sponsors:

Delegate & Logistics Enquiries: conferences@landor.co.uk \| 020 7091 7865 Sponsorship & Exhibiting Enquiries: daniel@landor.co.uk \| 020 7091 7861 ©Landor LINKS 2018\| #smartertravellive

Best Behaviour Change Campaign 2018

Liftshare, Jaguar Land Rover Partnership

Best Behaviour Change Campaign Award

Best Behaviour Change Campaign 2018

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		Since 2012, Smarter Travel LIVE! is where the integrated mobility sector connects innovations, policy, planning and technology. The UK’s most inspiring talks, demos, workshops and networking.