Veronica Reynolds

Behavioural Change Advisor, Vectos

Veronica Reynolds has been a walking and cycling champion for more than 20 years. She was a founding director of Walk England, co-creator of the award winning Beat the Street initiative and former Trustee at Living Streets. 

At Vectos she has led behavioural change projects at Milton Park in Oxfordshire where she has succeeded in getting more staff at the business park to choose sustainable transport – the car pool scheme has increased from a handful of users to over 650 in just 18 months. 

The judging panel said: “The breadth and dedication Veronica demonstrated in her work. Also, that she was tackling activity at a large site – Milton Park, but also a site that would otherwise again default to mass use of the car.”


Smarter Travel Professional of the Year

This award is for the individual smarter travel professional who has made an outstanding personal contribution to the industry. 

Sponsored by: YourBike


The finalists are:

  • Chris Alston, Cycling UK Liverpool City Region

  • Michael Barratt, Development Impact Assessment Manager, Transport for London

  • Ali Clabburn, Founder & CEO, Liftshare

  • Veronica Reynolds, Specialist Travel Advisor, Vectos


Smarter Travel Awards 2018 Sponsors:

Mott MacDonald YourBike Innovate UK Transport Systems Catapult Merseytravel



Delegate & Logistics Enquiries: | 020 7091 7865
Sponsorship & Exhibiting Enquiries: | 020 7091 7861
©Landor LINKS 2018| #smartertravellive

Veronica Reynolds

Smarter Travel Professional of the Year 2018


Sponsored by:

Mott MacDonald
Innovate UK
Arriva Click
Transport Systems Catapult
Your Bike
Smarter Travel LIVE! 2018
Smarter Travel LIVE! 2018
Smarter Travel Awards 2018

16-17 October 2018
Exhibition Centre, Liverpool

Organised by:

Liverpool City Region

Hosted by:

Milton Keynes Council