The 3rd Annual Sustainable Travel & Technology Expo, including the LSTF National Conference

Speakers at Smarter Travel 2015

Speakers are shown in the order they confirmed...

Baroness Kramer Geoff Inskip Dr. Paul Zanelli Prof. Miles Tight Sampo Hietanen

Baroness Kramer

Minister of State for Transport

Baroness Kramer was appointed Minister of State for Transport in October 2013. She is a Liberal Democrat Peer

Baroness Kramer began her career in finance and became a Vice-President of Citibank in Chicago. She and her husband then set up Infrastructure Capital Partners, a firm which advised on infrastructure projects, primarily in central and eastern Europe

Geoff Inskip

Chief Executive

Centro is the organisation responsible for bus, rail and Midland Metro Tram transport in the West Midlands. Geoff Inskip joined Centro in 2006, with 25 years experience in the finance, rail and public transport sectors. Geoff took up the position as Chief Executive of Centro to develop transport solutions aimed at encouraging people out of their cars and transforming the West Midlands cities and towns by attracting investment in Transport. During the past 5 years Geoff has been a driving force in setting up and getting the go-ahead to deliver a £1.3bn transport package underpinning economic regeneration in the West Midlands.Geoff’s determination has seen the introduction of the West Midlands “Swift” smartcard with over 2000 buses in the West Midlands equipped with smart ticketing equipment, and the transformation of the bus network which is showing improved performance and customer satisfaction.As well as Chief Executive of Centro Geoff is also Chair of UKTram and is Vice President of UITP and President of EMTA.


Dr. Paul Zanelli

Chief Technology Officer
Transport Systems Catapult

As Chief Technology Officer Paul will ensure the Catapult's technical leadership, authority and knowledge.  Paul has a PhD from York University Computer Science Department, has founded and managed two high technology start-ups and spent two years working for Advent Venture Partners, a leading UK venture capital company. More recently Paul was a Technology Fellow at BAE Systems Advanced Technology Centre where he was responsible for a range of technical capabilities including: Computational Engineering, Networks and Communications, Systems Engineering, Information Processing and Human Factors.  During the last year, Paul has been Head of R&D at Network Rail, playing a key role in highlighting the importance of the R&D agenda in the Rail industry.

Professor Miles Tight

Professor of Transport, Energy and Environment, School of Civil Engineering, 
Birmingham University

Professor Miles Tight has been researching sustainable transport for nearly 30 years. He is currently leading the EPSRC SUE 3 project STEPCHANGE (Sustainable Transport Evidence and modelling Paradigms: Cohort Household Analysis to support New Goals in Engineering design). Recently completed projects include as Principal Investigator on the  ‘Visions of the role of walking and cycling in 2030’ and Co-Investigator on ‘Understanding Walking and Cycling’. 


Sampo Hietanen

ITS Finland

Civ. Eng. Sampo Hietanen is the CEO of ITS-Finland, a network of over 80 organisations varying from authority, business to research. He has been the first person to introduce the concept “Mobility as a Service”, a paradigm change in transport offering. Hietanen’s background is in executive positions in civil engineering and ITS and he has been founding and heading several international businesses in the field. He is actively involved in developing new usage based charging schemes and promoting the big shift in changing transport network structures with modern technology. 

Jonathan Bray Alex Stephany Ian Davey Jonathan Raper Ashley Dalton

Jonathan Bray


Pteg Support Unit

Jonathan was appointed as Director of thepteg Support Unit in 2008. He was appointed as Assistant Director when the Support Unit was established in 2003. Before that Jonathan’s background was a mix of transport policy and transport campaigning. As a consultant his clients included local transport authorities, the BBC and the Strategic Rail Authority. He was also one of the founders and co-ordinators of the campaign against the national road programme in the early nineties and later led the Save our Railways campaign against rail privatisation. He has also worked for the Campaign for Better Transport on a range of sustainable transport issues. Overall the hallmark of Jonathan’s career has been a steadfast commitment to sustainable and equitable transport policies. This includes playing a major role in some of the biggest battles for progressive change to public policy on transport.

Alex Stephany

Just Park

Councillor Ian Davey

Deputy Leader
Brighton & Hove City Council

Ian has been a Green Councillor in Brighton & Hove since 2007 and Deputy Leader and transport lead since 2011. Achievements include the introduction of area wide 20mph speed limits which together with new bus and cycle infrastructure have contributed to increasing modal shift and improvements in road safety. Prior to being a councillor Ian ran a cycle promotion and training charity.

Jonathan Raper


Jonathan Raper is CEO of TransportAPI, Britain's leading provider of open public transport data to over 600 operators, media, developers and government users. Jonathan has led TransportAPI from Placr Ltd. from startup to first funding round and into residency at the UK government's Open Data Institute. TransportAPI provides an open platform for transport solutions, and is a partner in the i-MOVE project funded by the Technology Strategy Board to create a UK transport-focussed Internet-of-Things Demonstrator. Jonathan is a reformed academic and has been a passionate advocate for open data for many years. Jonathan has advised local, regional and central government on open data. He is a Visiting Professor at City University London and sits on the Department for Transport Transparency Board and the ICT Knowledge Transfer Network Board.

Ashley Dalton

Ideas in Motion Manager
Southend Borough Council

Ashley works to empower communities and enable them to shape local service delivery. Specialising in community empowerment, engagement and partnership building Ashley brings these skills to Southend on Sea’s LSTF Programme to ensure the programme is rooted in community activity, engages local people and effects cultural and behavioural change.

Rachel Evans Helen Ramsden Abigail Smith Amy Leather

Rachel Evans

Sustainable Transport Manager

Rachel leads the Travel Demand Management discipline, developing, delivering and evaluating varied and innovative Sustainable Transport projects. She has the privilege of working with five Local Authorities on their LSTF delivery, particularly workplace travel behavioural change. This has applied travel mentoring and coaching, travel for fun events, travel challenges and presenting business cases for active travel focussed Health and Wellbeing programmes.

Helen Ramsden

Head of Travel Choices and Active Travel

Helen Ramsden has responsibility for leading Greater Manchester’s Travel Choices agenda, which includes managing the delivery of the Travel Choices and Commuter Cycle programmes, both funded by LSTF.  Previously, Helen has led on a number of award-winning sustainable transport and behaviour change programmes, playing a significant role in delivering the London2012 Travel Demand Management programme.

Abigail Smith

Sub Regional Business Engagement Coordinator
West of England LSTF

Having worked in the sustainable transport sector for more than ten years, Abigail Smith has a wealth of experience and knowledge to share about both setting up and delivering transport projects.

Amy Leather

Senior Transport Planner

Mott MacDonald & Liverpool and Sefton Chambers of Commerce

Amy Leather is a Senior Transport Planner at Mott MacDonald who specialises in Smarter Choices and strategy development.

Andrew Cleaves Anthony Smith Caroline Bartle Chris Hardwick Chris Hanley

Andrew Cleaves

Board Director for Improving Connectivity

Andrew has over 20 years’ experience in industry, including most recently as managing director of National Express' international division, having formerly run its Birmingham-based UK Coach business, leading it to record profits and customer satisfaction.  Andrew previously spent 12 years in commercial roles at Tube Lines, managing the public private partnership with Transport for London for infrastructure and maintenance of the Tube. He was part of the team which invested £10m on a training school for engineering Apprenticeships for its workforce.He is an alumnus of Cambridge University where he obtained an MA in Natural Sciences, and of Cranfield School of Management where he gained an MBA and Diploma in Marketing. Andrew took up his post as Principal and Chief Executive of the college in May 2014 and is committed to driving educational and employment outcomes for students by strengthening links with the businesses and communities the college serves, alongside securing greater inward investment for the region. He is a director of the Greater Birmingham and Solihull Local Enterprise Partnership, where he is lead for transport, working to optimise the positive impact of HS2 and to improve connectivity within the region.  

Anthony Smith

Chief Executive Officer
Passenger Focus

Anthony Smith is the Chief Executive of Passenger Focus. Having qualified as a solicitor, Anthony worked for five years as principal consumer lawyer for the Consumers’ Association, publishers of Which? This was followed by a year as the legal consultant for Consumers International, a worldwide federation of consumer groups.

Prior to joining Passenger Focus, Anthony was deputy and acting director of ICSTIS, the regulator of premium rate telephone services.

Caroline Bartle

University of the West of England

Dr Caroline Bartle is a Researcher in the Centre for Transport and Society at the University of the West of England, currently specialising in the evaluation of LSTF impacts on employers.

Chris Hardwick

Principal Consultant

Mott MacDonald

Chris is Principal Consultant at Mott MacDonald, responsible for providing leadership in the company’s work on LSTF, Cycle City Ambition Grant, Local Growth Fund and investment in sustainable travel through major scheme projects. He is currently programme manager for Major Schemes in the Liverpool City Region including STEP (Sustainable Travel Enhancements Package) a developing multi-year investment programme in cycling and walking infrastructure to add value to parallel investment in major highway and rail schemes. Chris continues to act as Projects Director for Mott MacDonald’s support to local authorities during their current LSTF programmes as they transition into their successful 2015/16 projects.

Chris Hanley

Senior Technical Leader

Chris has worked on many travel demand management projects for LSTF, London 2012 and private sector businesses. He currently supports a number of framework contracts for local authorities offering independent advice on implementation options, value for money and suitable technology solutions aimed at behaviour change.

Chris Perry Cliff Jones Colin Black Craig Barrack David Metz

Chris Perry

Head of Smarter Travel


Chris has over 25 years experience in the public transport sector and has held a number of senior management roles at Centro.  He is currently Head of Smarter Travel, where he leads initiatives to cultivate and drive forward Smarter Travel and Intelligent Mobility, supporting Centro’s vision for individualised, integrated and seamless mobility for people across the West Midlands.  Chris is developing new partnerships within the Intelligent Mobility sector to deliver innovative Smart Travel solutions. Chris is also responsible for the development and delivery of Centro’s smart ticketing platform “Swift”, real-time and static passenger information systems, customer insight, marketing and design teams.

Chris was awarded an MBA in Transport Management from the University of Leeds.  He has also recently been elected as a Fellow of the Chartered Institute of Logistics and Transportation.


Cliff Jones

Go Travel Solutions

Cliff Jones has more than 13 years of experience in the fields of Travel Planning, SMARTER Sustainable Transport choices and Integrated Transport, working within a number of local highway authorities and consultancy based transportation teams. He is a Director at Go Travel Solutions Ltd, a specialist sustainable transport consultancy and a social enterprise.


Dr.Colin Black

Contemporary Transport

Over 20 years experience of smarter travel /sustainable transport /TDM research, policy guidance, project delivery, and evaluation in the UK, Europe and North America. Founder of specialist consultancy Contemporary Transport. Currently leading a 3 year EC-funded project to establish the credibility of evidence available to demonstrate the economic benefits of sustainable transport measures. 

Craig Barrack

Chief Executive Officer
Carbon Heroes

Craig founded carbon heroes in 2007, specialising in the technology, promotion and engagement of car sharing.  Craig's background encompasses software development, sales and marketing, business evangelism, strategy and general management.Craig joined the board of Act TravelWise in 2012, as the Executive Committee member for Marketing and Membership and is a founding member of the Carplus working group for standards in 2+ car sharing.

Professor David Metz

Visiting Professor, Centre for Transport Studies

University College London

David Metz is a visiting professor in the Centre for Transport Studies, University College London, where his research focuses on how demographic factors influence travel demand. He was formerly Chief Scientist at the Department of Transport. His recent research has been summarised in a short book entitled ‘Peak Car: the Future of Travel’, published by Landor Links earlier this year.

David Short Derek Halden Daniel Morris Alison Kennedy George Hazel

David Short

iTravel York – (LSTF), Programme Manager
City of York Council

David Short is the LSTF, iTravel York Programme manager for the City of York Council, a post he has held since April 2013. David is a former Chief Superintendent of police, and served in the North Yorkshire Force for 31years. Since retiring from the Police David has taken on a number of roles in the public, private and voluntary sector in project management and business change.  David was recently successful in securing LSTF funding for 2015/16 to ensure the continuity of the iTravel York programme. As part of the iTravel York programme and in partnership with Sustrans the team have developed a range of cycling promotions including the ‘Bike Belles’ project. Bike Belles inspires women, who are under represented in cycling, to take up cycling. This is achieved through organised social rides and other cycle related events. The project has proved so successful in year 1 that over 500 women have taken up cycling and a further 2000 are engaged indirectly through successful Face book and Twitter social media interactions. The Bike Belles social media strategy includes a range of ‘you tube’ videos which provide case studies to further inspire women to take up cycling. David is a keen cyclist and cycle commutes to work on a daily basis, a round trip of 40 miles. He takes part in long distance cycle challenges including the ‘Fred Whitton’ and races at club level in cycle time trials.

Derek Halden

DHC Loop Connections

Derek Halden has worked in central and local government, consultancy and research and founded DHC 18 years ago. In recent years his firm has developed a smart travel toolkit Loop Connections which helps to enable successful business and trading arrangements for sustainable transport.

Dan Morris

Cycling Development Officer


Dan is a Cycling Development Officer for BikeRight!  West Midlands, supporting businesses and education establishments to raise the profile of cycling. He is a national standards instructor trainer and delivers Safe Urban Driving courses to LGV drivers. Dan has previously worked for a sustainable transport charity and has a wealth of experience in the health and fitness industry. 

Alison Kennedy

Sustainable Travel Officer


Alison Kennedy is a Sustainable Travel Officer in Centro’s Cycling and Walking team.  Alison has 20 years’ experience in sustainable transport planning and a particular passion for cycling.  Previous roles include Infrastructure Manager (Cycle Shrewsbury) at Shropshire Council and Transport Planner at Allott and Lomax Consulting Engineers. 

George Hazel

Smart Mobility Integrator
Scottish Enterprise

Dr Hazel has extensive experience in all aspects of transport and communications, both urban and rural. He has specific expertise from around the world in strategic planning and policy development, the integration of transport with other related areas, the prioritization of projects with respect to economic, environmental and social objectives and innovative funding of transport infrastructure. He has studied all forms of transport policy in many countries, both the successful and the unsuccessful and has gained a detailed insight into the key issues and influences. He has worked in the public, private and academic sectors at a senior level and has acted as advisor to the Academy of Sustainable Communities, the Commission for Integrated Transport, Transport for London, the Queensland State Government, the Greater Toronto and Hamilton Region, the City of San Diego and many Government agencies around the UK. He has published a book on Making Cities Work and has presented at a large number of conferences around the world. He is currently advising Scottish Enterprise on the development of Smart Mobility in Scotland. 

James Cleeton Jason Smith Jenni Wiggle Dr Jo Guiver Professor John Whitelegg

James Cleeton

National Project Coordinator

James co-ordinates Sustrans’ volunteer programme and community focussed behaviour change work. James leads a team who provide support and critical input into the development and ongoing delivery of behaviour change projects across the UK. Over the last 2 years, the team has been leading on the development of personalised travel planning for the residential and other settings. Contact:


Jason Smith

Project Director

Jason is Project Director at City ID. He has extensive design management and delivery experience working on transportation, city identity, legibility and wayfinding projects. He has led on design and delivery of innovative design strategies and projects in many cities including: Bath, Birmingham, Bristol, London, Moscow, Newcastle, New York and Sheffield. In particular these projects focus on seamlessly integrating transport, visitor and wayfinding systems to make cities and places more welcoming, engaging and easier to use.

Jenni Wiggle

Director of Delivery
Living Streets

Jenni leads the Delivery Department at Living Streets and has responsibility for overseeing Schools, Workplaces and Streets strategies. Jenni is an experienced project manager with key expertise in sustainability and behaviour change. She has worked in the charity sector for over 10 years, delivering projects for cross-UK and international audiences. 

Dr Jo Guiver

University of Central Lancashire

Jo has worked in local authority transport planning and as a researcher into bus deregulation for Transport 2000. Her thesis investigated barriers to modal shift from private car to bus, including the language used to talk about cars and buses. Now she researches how to make leisure travel more sustainable.

Professor John Whitelegg 

Visiting Professor of Sustainble Transport

Liverpool John Moores University

Research Associate of the global science policy organisation, The Stockholm Environment Institute. Author of 10 books including:  Quality of Life and Public Management, Routledge, 2012. Editor of the journal “World Transport Policy and Practice”


Professor John Preston Laura Wells Martin Tugwell Mike Saunders Nathan Marsh

Professor John Preston


University of Southampton

John Preston is a Professor in the Transportation Group at the University of Southampton. He has over 30 years of experience in transport research and education and is leading the Centre for Sustainable Travel Choices which is monitoring and evaluating local transport initiatives at a range of locations across the UK.

Laura Wells

Senior Transport Planner


Laura Wells is a Senior Transport Planner in Atkins’ London Travel Demand Management team. Laura works on both business and schools engagement projects as part of the Smarter Travel for Slough LSTF programme. Laura also specialises in development-related travel planning for both local authority and private sector clients.


Martin Tugwell

Head of Business Development

Transport Systems Catapult

The Transport Systems Catapult is the UK’s centre for innovation, technology and applied Research and Development in Intelligent Mobility.  The Catapult’s mission is to encourage emerging technologies to be harnessed to enable the efficient movement of people and goods and to drive forward innovation in the transport sector so as to support business growth.  Martin has a track-record of championing new models of integrated delivery, playing a leading role in developing strong partnership working between the public, private and academic sectors.

Mike Saunders


Commonplace & Royal College of Art

Mike has been a digital pioneer for 15 years, developing innovative digital businesses across media, public and commercial sectors. His track record includes leadership roles at Channel 4, DCMS, Kew Gardens, ActionAid and Artfinder.

Whilst at Kew, he because fascinated with the potential of digital tools in the built environment – and in particular how technology can make citizens more effective partners in the design and development of cities. He presented this idea at TEDx Parliament, setting out this vision for smart citizens.

In 2013 he co-founded Commonplace to realise this vision. Graduating from the Bethnal Green Ventures accelerator, Commonpace has gone from strength to strength, winning awards from the Nominet Trust and Big Venture Challenge. Under Mike’s leadership, Commonplace is in revenue and working with many big construction and transport sector clients.

Mike is an advisor on public engagement to the Speaker at Parliament, and a trustee of international education charity Trinity College London. 

Nathan Marsh


Nathan leads EY's teams who help clients deliver complex Infrastructure programmes with a large technology component. These programmes are designed to achieve an economic benefit. Most recently his teams are supporting 'Smart Ticketing' schemes in Manchester, Birmingham, Dublin, DfT and other UK and European Cities, as part of their evolution to Smart Cities.Nathan is based in the North West and prior to joining EY in 2007, worked for Aon in London and Chicago focusing on Infrastructure Risk Management. Nathan has also spent seven years as an Army Officer and two years as a professional sportsman.



Nat Taplin Peter Miller Rasita Chudasama Rob Grisdale Ronan Carter

Nat Taplin

Sustainable Transport Officer
New Forest National Park

Nat Taplin is Sustainable Transport Officer at New Forest National Park Authority, where he coordinates visitor bus services. He is also a director of sustainable travel information and marketing company Good Journey.

Peter Miller

Chief Executive Officer
ITO World

Peter is a computer scientist, founder of ITO World Ltd and a visiting fellow at the University of the West of England in their Centre for Transport and Society. He believes that information technology is radically changing the way that we travel as we move towards smart cities and intelligent mobility.


Andy Parkinson

TravelRight Project Manager

Nottingham City Council 

A keen passion for all things active travel, Andy enjoys the challenge of leading a project in a hard-to-reach community where behaviour change is difficult to achieve.


Rob Grisdale

Managing Director
nextbike UK

Robert manages the UK division of nextbike, the fast growing public bike hire company based in Leipzig, Germany, now with schemes in 80 cities and 14 countries.

Since joining the bike sharing industry in 2009, Robert has played a primary role in the planning, implementation and operation of cycle hire schemes in 8 cities across the UK and Ireland.

To find out more visit: 

Ronan Carter


Ronan Carter is Director of Yomp. Yomp produces the award-winning PleaseCycle and Stravel platforms. These platforms are used in over 20 UK local authorities and countless corporate organisations to encourage modal shift through cycle- and multi-modal challenges using ‘gamification’ and other behavioural change techniques. and

Chris Hadfield, of Lancashire County Council Ginny Leonard Scott Davidson Steve Burd Theo Panayi

Chris Hadfield

National Network Manager

CIVINET UK & Ireland

Chris has spent 9 years working in the CIVITAS Initiative as a Site Manager for Preston in the SUCCESS project, a Special Advisor to the Political Advisory Committee and now as National Network Manager for CIVINET UK & Ireland. As Sustainable Travel Manager for Lancashire County Council, Chris has delivered a current LSTF project, as well as securing LSTF revenue funding for 15/16.



Ginny Leonard

Communications and Engagement Co-Ordinator


Ginny has been working on the CityConnect project in Leeds since April 2013. Based at Wellington House she is responsible for the consultation and marketing of the CCAG Programme in Leeds and Bradford and specialises in Behaviour Change interventions, specifically concerned with cycling and walking. Before joining West Yorkshire combined Authority she worked for CTC, the national cycling charity as a Development Officer. 

Scott Davidson

Head of Workplaces


Scott is responsible for co-ordinating Sustrans’ work aimed at promoting sustainable travel for commuter and business travel at workplaces across the UK. As such he leads on product development and business development of workplace engagement projects for Sustrans.

Steve Burd

Managing Director
Stagecoach Midlands

A University of Reading Graduate, Steve Burd began in the bus industry 34 years ago as a Senior Management Trainee at Western National, followed by Depot Manager/Area Manager positions at United Counties Omnibus Company, Eastern Counties, Southern National and Eastern National, Operations Director at Stagecoach Cumberland in 1992, Commercial Director at North East Bus, (now Arriva North East) in 1994, then Managing Director at Blackpool Transport in January 2002. He rejoined Stagecoach as Managing Director, first at Stagecoach in Warwickshire then Stagecoach Midlands in August 2010.  

Theo Panayi

Sustainable Transport Manager
Heathrow Airport Ltd

Theo is responsible for successfully delivering Heathrow’s Sustainable Transport Plan, working with the Heathrow Area Transport Forum steering and working groups, made up of local authorities, transport authorities and public transport operators and key local business groups to deliver a shift to sustainable transport modes to and from the airport.

Thomas Evans Thomas Skidmoore Tim Stonor Andrew Bannister Norman Baker MP

Thomas Evans

LSTF Officer
Gloucestershire County Council

Thomas is a LSTF Officer at Gloucestershire County Council.  He has managed a number of transport schemes including PTP and Workplace travel planning. 

Thomas Skidmore

Senior Project Manager

Tom is responsible for the delivery of Centro’s LSTF Solar and RTI programmes. He is also the Programme Manager for the implementation of smart-ticketing in the region

Solar innovation in the West Midlands

Centro are delivering an innovative solar programme that has investigated various ways of harnessing solar energy to deliver passenger information. This has included the first ever solar epaper unit, a solar bus shelter feed-in tariff (generating an ongoing revenue stream), and three solar RTI in-shelter prototypes. The objective has been to reduce carbon emissions and reduce the cost of delivering information in hard to reach places. This session will discuss the learning and findings from the programme so far.

Tim Stonor

Chief Executive Officer
Space Syntax

Tim Stonor is an internationally respected expert in the analysis, design and prediction of human behaviour patterns.As an architect and urban planner, he uses computer-based urban modelling tools to create human-focused visions for the future of places. His work shows how social and economic value is created by the movement and interaction of people in space.

Andrew Bannister

Group Corporate Social Repsonsibility Manager
Volkswagen Group UK

Norman Baker MP

Member of Parliament 

MP for Lewes and former Minister of Transport

Norman Baker LibDem MP for Lewes since 1997. His positions have included LibDem Shadow Secretary of State for Environment and Shadow DEFRA Secretary. 2010 Parliamentary Under-Secretary of State for Transport. Achievements included: £600million Local Sustainable Transport Fund, doubling cycling budget,  helping set the biggest rail investment programme since Victorian times and electrifying 880 miles of track against 9 under Labour. 2013 Minister of State for Crime Prevention at the Home Office.

Pete Zanzottera

Pete Zanzottera 


Steer Davies Gleave

Pete Z has worked in both public and private sector on travel choices spanning strategy, bidding, implementation and deliver of travel behaviour change projects. He has extensive international experience working in Europe, north and south America and further afield. He specialises all aspects of travel behaviour change.

Mark Hand

Head of Business Development and Marketing 


Mark was new to the sustainable transport sector when he joined Liftshare just under four years ago. However, experience gained at both Ealing Borough Council and The Form Trust in Norwich in terms of developing strong and sustainable partnerships has come in to play on the project that he and Steve Burd will be speaking about at the conference.

Both Mark and Liftshare are passionate about breaking down transport barriers to employment, hence the development and constant evolution of myPTP (my personal travel plan).

Philipp Thiessen

Head of Investment Appraisal Scrutiny

Department for Transport 

An economic advisor in the Local Economics division of the Department for Transport and is the Department’s lead economists for sustainable transport.

Over a ten years career as an economist in Government Philipp has held posts in Defra, HM Treasury, HS2 Ltd. and DECC as well as DfT.

Clare Collins

Neighbourhood Smarter Travel Officer, South Nottingham


Clare is a Smarter Travel Officer working in communities in Nottingham to promote sustainable transport. From a community engagement background, she aims to promote the conversation about travel to a wider audience.


Michelle Cameron

Business Travel Advisor/Project Manager for LSTF

Liverpool & Sefton Chambers of Commerce

Michelle Cameron is the Project Manager for LSTF in Liverpool & Sefton Chambers of Commerce, working with Liverpool based organisations to develop sustainable business strategies.

Mark Fell

Divisional Manager – Sustainable Mobility

Transport & Travel Research Ltd

Mark is a consultant specialising in transport technologies as well as leading TTR’s wider Sustainable Mobility division.  His experience includes projects for DfT, TfL, major local authorities and bus operators. He can be found on Twitter @omfell.  He is the Evaluation leader for the European MobiWallet project.

Sarah Fish 

Senior Consultant 


Sarah is a Senior Consultant specialising in Travel Demand Management and has been providing comprehensive support to LSTF projects both in terms of delivery and programme management. 

Lucy Low 

Smarter Travel Officer 

Cheshire West & Chester Council 

Lucy Low is the lead Smarter Travel Officer responsible for managing and delivering several aspects of Cheshire West & Chester Council’s Connect to Jobs LSTF programme, which is branded itravelsmart.

Sue Goss

Senior Transport Planner

Southend-on-Sea Borough Council 

Sue’s a Transport Planner and has been developing Local Transport Plans since 2001.  She’s been promoting safe and active travel since the inception of the LSTF and is simplifying the Travel Plan process to focus on outcomes.     

Ann Beddoes

ECO Stars Scheme Manager

Barnsley Metropolitian Borough Council 


Ann Beddoes is the ECO Stars Scheme Manager based in Barnsley MBC and oversees the ongoing development and delivery of the scheme in South Yorkshire; a further 15 authorities across the UK and development in 3 European municipalities. Prior to this role Ann has had a varied and interesting career as a Transportation Planning Officer across authorities in West and South Yorkshire and Derbyshire 

Jobeda Shahed

WorkWise Team Leader


 I was employed by Centro in March 2003 to develop and deliver the WorkWise project, the first of its kind in the West Midlands.

Stephen Lloyd Jones

Business Network Coordinator, Transport, Access and Safety

Hertfordshire County Council

Stephen Lloyd Jones runs the BigHertsBigIdeas for Business programme, encouraging employees of larger organisations to use sustainable business travel and commuting methods.  He has many years of business marketing experience gained at BT and market research agencies.

Harris Vallianatos

Travel SMART Engagement Manager

Surrey County Council

Harris is responsible for delivering Surrey's behaviour change programme but also gets involved with cycle and bus infrastructure.  For the last two and a half years he has worked closely with communities and businesses to understand and modify travel habits.  He also has a keen interest in electric vehicles and recently carried out research into the barriers affecting their widespread adoption.


John Nichol

LSTF Programme Manager

Transport for Warrington

John Nichol manages the LSTF Programme at Warrington Borough Council and also many of the individual projects. He has over 30 years transport planning experience having previously worked at Stoke-on-Trent, Stafford and Cardiff. 

Vicky Doyle

Marketing Coordination Manager – LSTF

Hampshire County Council, Southampton City Council and Portsmouth City Council

Vicky Doyle joined the LSTF team for Hampshire County Council, Southampton City Council and Portsmouth City Council in January 2013 as Marketing Coordination Manager. Responsibilities include developing a marketing strategy, tools and campaigns on behalf of the three authorities. Prior to this Vicky has spent her entire career in marketing both private and public sector. 

Julian Ashworth Andrew Payne

Julian Ashworth 

Travel Choices Business Engagement Manager 

Transport for Greater Manchester

Julian Ashworth currently manages the Travel Choices business engagement team at Transport for Greater Manchester. He studied in the north east, gaining M.Scs in Transport and Environmental Management. His work for Local Authorities in the north east and Greater Manchester has also included Local Transport Plan strategy, cycling, and delivering town centre traffic management schemes.

Adrian Barritt 

Travel Thurrock Project Manager

Thurrock Council

Adrian is a Transport Planner at Mott MacDonald, specialising in developing sustainable transport projects and strategies and is currently managing the delivery of the Travel Thurrock project for Thurrock Council. 

Jennie Ward 

Senior Transport Planner


Jennie Ward is Senior Transport Planner with Atkins as part of their Travel Demand Management team. She is the project manager for a range of LSTF led projects for local authority clients including Peterborough City Council with a focus on engagement with businesses and schools. She is also experienced with travel planning projects for private sector clients.

Rizwan Hemraj 

Sustainable Transport Officer

Peterborough City Council

Riz Hemraj is a sustainable transport planning professional specialising in Travel Demand Management, directing Peterborough’s sustainable transport agenda. Heleads the Travelchoice Team who work on a varied portfolio of infrastructure and behavioural change work including work with businesses, schools, neighbourhoods and communities as well as programme management for capital and revenue work streams. 

Andrew Payne 

Head on Innovation in Rail Franchising

Transport Systems Catapult 

Andrew specialises in business to business relationship management and innovation. He worked as a foreign exchange dealer, army officer and managed a global portfolio of strategic clients for Halcrow since 2001. His work with Transport Systems Catapult focuses on enabling innovation, reducing barriers and developing policy supporting the Department for Transport. 

James Datson Angela Walker Colin Rees

James Datson



James Datson is a Senior Consultant with over fourteen years of experience in transport planning consultancy.  He advises on a range of intelligent mobility related projects.  He has worked with the Transport Systems Catapult and is an active member of Birmingham’s Digital Working Group. 

Angela Walker 

Project Manager 

Heeley Development Trust/Recycle Bikes

Angela Walker is the CycleBoost Project Manager for ReCycle Bikes who deliver CycleBoost on behalf of Sheffield City Council. Angela is engaged in all levels of local cycling, from provision and development to advocacy.

Colin Rees 

Project Manager 

Bath & North East Somerset Council

Colin Rees is currently working as Project Manager for Bath & North East Somerset Council, implementing a number of sustainable transport measures under the Local Sustainable Transport Fund.  The project includes the construction of off-road cycling and walking infrastructure, establishing a cycle hire scheme, introducing public electric vehicle charging points and a freight consolidation operation. He has a degree in Geography and Economics, from Middlesex Polytechnic in London and a Master of Transport Design degree from Liverpool University.  Colin has been employed in the transport field for over 30 years working for both bus operators and local authorities.  He is a Member of the Chartered Institute of Logistics and Transport. Colin worked for First Group, the major bus operator in the West of England sub-region for 25 years, ultimately holding the position of Commercial Director in Bristol. In this capacity he was responsible for the Company’s commercial policies including local bus service planning, marketing programmes, publicity production, preparation of tender bids, fares and pricing. From 2008 to 2012 he was lead officer for Bath & North East Somerset Council in the Renaissance project, funded under the European Commission’s CIVITAS programme for testing innovative strategies for clean urban transport for historic cities. 

Celia Davis

Community Active Travel Officer 


Celia Davis has been working as a Community Active Travel Officer for Sustrans in the West of England for two years. Her previous roles include delivering Get Cycling’s CycleBoost project in Sheffield, York and Dundee. 

Janine McCretton

LTSF Community Engagement and Schools Manager

Bristol City Council 

I work for Bristol City Council as the LTSF Community Engagement and Schools Manager also Strategic Lead for Bristols All Ability Cycling, an inclusive family cycling project.

Sara Sloman Richard Lawrence Lynsey Brookfield Rudo Beremauro

Sara Sloman

LSTF Business Engagement Manager

Steer Davies Gleave 

Sara has worked for Steer Davies Gleave since 2010 delivering projects for the West of England focussing on behaviour change and active travel.


Phil Wright

LSTF Travelwest Engagement & Support Services Manager

Bristol City Council 

Phil Wright has worked in sustainable transport for over 10 years and since 2010 has championed engagement with organisations and individuals as the best way to encourage changing the way you travel.  Since 2012 this has been specifically in the West of England LSTF programme.

Richard Lawrence

Programme Director


Richard is responsible for the delivery of the Smart Network, Smarter Choices programme in the West Midlands, the largest in the UK.  This includes overseeing the smarter Choices, Infrastructure and Technology showcase elements of the programme.  Richard is an Urban Geography whose background is in major infrastructure and regeneration programme delivery.  

Lynsey Brookfield

Team Leader for Road Safety and Integrated Transport 

Slough Borough Council

Lynsey Brookfield is the Team Leader for Road Safety and Integrated Transport at Slough Borough Council.  She has worked in traffic management and road safety since 2001 and is responsible for the delivery of road safety and integrated transport schemes in Slough, together with all associated education, training and publicity.

Rudo Beremauro

Slough Borough Council

Rudo Beremauro has worked for Slough Borough Council for the last 4 years in the Integrated Transport and Road Safety Team and leads the management and delivery of integrated transport schemes including the Cycle Hire Slough scheme. Rudo holds a Masters Degree in Spatial Planning from The Bartlett School of Planning, University College London.

James Adamson Neil Mitchell

Jon Bennett


Linstock Communications 

Why do we make decisions that aren’t in our best interest? Why do we behave in ways that damage our health?  And why don’t we act as we say we intend? Jon tries to address these questions in the design of behaviour change campaigns which include the award winning Ideas in Motion programme from Southend on Sea Borough Council.

James Adamson

Regional Development Manager, South East and South West 


James leads and contributes to projects that enable people to change their travel behaviour in order to benefit their health, the environment and others. He has an engineering background and a keen interest in the linkages between health and transport. James has a range of project and programme management experience and has led multi-disciplinary teams delivering built environment and behaviour schemes. James is currently working to engage with Local Enterprise Partnerships (LEPs), Local Authorities and delivery partners across the South East and South West of England to help shape a better built environment. His call to action would be simply "The built environment needs to shape up; if we are to create healthier communities the first step is designing for active travel".


Neil Mitchell

Smarter Choices Manager 


Responsible for managing the Sustrans Smarter Choices team in the North East, leading on all projects that enable people to change their travel behaviour in order to benefit their health, wealth and the environment.  With a strong background in project/programme initiation and management Neil has been employed by Sustrans in a variety of roles since 2007; from infrastructure development to delivery of Active Travel ‘Hubs’ and everything in between Neil has a rounded knowledge of active travel initiatives.  With a keen interest in the links between transport, health and the community he believes passionately that a holistic approach to delivery is key to the success of a project.

Dr. John McCarthy

Technical Director

Atkins Global

Dr John McCarthy is based in the London office and his focus includes journey management. John joined from Transport for London, where he was responsible for delivering high profile user and behaviour-led technology projects. With over 18 years’ experience and a PhD in nanotechnology, John brings with him a wealth of knowledge and experience.

Laura M Shoaf, MRTPI

Strategic Director of Transport

West Midlands Integrated Transport Authority

As the Strategic Director of Transport for the West Midlands Integrated Transport Authority, Laura works collaboratively across the Local Authorities, LEPs and partners to ensure the best possible outcomes for the West Midlands.  She acts as a champion, at the highest level, positioning the West Midlands as the premier region both nationally and internationally in terms of transport provision and ensuring the economic benefits of investment in transport is focused and maximized across the region.

Sian Fox Jenny Corbett

Alex Burrows

Technical Director (Intelligent Mobility)


Alex has significant high-level experience in transport policy development and strategic transport expertise having joined Atkins from the Transport Systems Catapult and before that leading the Strategy team at Centro for several years.  Alex is a recognised thought leader in the field of intelligent mobility and strategic transport issues.


Melanie Carls

Programme Manager

Go Smarter Tyne and Wear

Melanie is the Programme Manager on the Go Smarter LSTF work in Tyne and Wear.  Based within the North East Regional Transport Team, Melanie is responsible for both the School Go Smarter and Go Smarter to Work programmes across the five Tyne and Wear authorities.

Sian Fox

Sustainable Travel Officer 


Sian Fox is a Sustainable Travel Officer in the Business and Employers team at Centro. This includes working with businesses in Walsall and Wolverhampton to encourage and help them integrate sustainable travel into their business. Sian also manages the marketing plan and public transport ticketing for the team. Previous roles include Project Manager at Sustainability West Midlands, a not for profit organisation providing sustainability advice to leaders in the West Midlands, which included managing a range of projects with a variety of topics. Sian has a Geography degree from the University of Birmingham and an MSc Environmental Management and Business from Manchester Metropolitan University. 

Jenny Corbett 

Sustainable Travel Officer 


Jenny Corbett is a Sustainable Travel Officer in the Business and Employers team at Centro. Over the last 2 years she has been working with some of the largest organisations across the West Midlands, such as Jaguar Landrover, the Touchwood Shopping Centre and Birmingham Airport to embed sustainable travel within their organisation. Previous roles include working at Barclays at their Travel Plan Coordinator and for Atkins consultancy as a Transport Planner. Jenny has a Geography Degree from the University of Aberdeen and a Transport Planning and the Environment Masters from the University of Leeds.


Trevor Mason Carragh Teague Stephen Boyd Davis Jon Harris

Jon Little

Complementary Measures Manager

London Borough of Waltham Forest 

Jon Little is currently working with the London Borough of Waltham Forest on the delivery of their £30 million Mini Holland cycling programme having helped develop the successful bid. Jon has 15 years’ experience in the sustainable transport field working for consultancies and local authorities on a diverse range of projects including the Lambeth Neighbourhood Enhancement Programme, Barclays Cycle Hire Scheme and the London 2012 Olympics. 

Trevor Mason 

Safe and Sustainable Journeys Manager

Hertfordshire County Council

Trevor Mason has 25 years’ experience in local government, with a background in transport policy. Since 2011 he has been responsible for developing sustainable transport and road safety initiatives at Hertfordshire County Council, including strengthening links with local businesses and public transport operators. His current focus is on developing synergy with public health.

Carragh Teague

Walking Work Initiative Lead

Transport for Greater Manchester

Carragh leads TfGM’s Walking Work initiative and has over comes 12 years’ experience in parks and green spaces. She has worked with a range of volunteers and community groups in a community engagement, development and facilitating role.


Stephen Boyd Davis

Professor of Design Research

Royal College of Art

Stephen leads staff research activities in the School of Design at the Royal College of Art.  He has for many years been an innovator in design and digital technologies, most recently in relation to travel and mobility projects with the Transport Systems Catapult and the Transport Research Laboratory.  He prioritises close engagement with users and stakeholders.  Stephen advises companies and government bodies on design, research and innovation. His personal research is in the history and future of visualisation.


Jon Harris 

Managing Director

Harris Ethical Ltd.

Jon has worked for over 25 years in the field of town and transport planning within a wide range of settings ranging from policy to implementation, dealing with major development planning applications, public inquiries, local authority transport bids, public transport schemes, traffic management proposals, cycling/walking projects, access for all, travel plans,  sustainable transport projects and travel awareness/behaviour programmes. Over recent years he has focused heavily on the “softer”, sustainable transport agenda and also provided in-depth training and facilitation to local authority professionals in these areas.

Tim Fitches Davina Stanford

Tim Fitches

Monitoring & Evaluation Coordinator

Living Streets 

Tim oversees the evaluation of several government and Lottery-funded walking projects in schools, workplaces and communities at Living Streets. He has a strong knowledge of participation in sport and physical activity and has experience of leading successful quality improvement schemes. 

Dr Davina Stanford 

Senior Lecturer

Leeds Beckett University

Dr Davina Stanford is a Senior Lecturer at Leeds Beckett University. Her research interests include responsible tourist behaviour, destination management and responsible tourism transport in protected areas. Davina has worked as a tourism consultant for a range of clients, including destination management organisations, local authorities, regional, national and international agencies (e.g. VisitEngland, Natural England, UNEP and UNWTO).

Louise Fannon

Programme Manager (Public Transport Investment)

South Yorkshire Passenger Transport Executive

I have worked at South Yorkshire Passenger Transport Executive for just over five years as the Programme Manager for Public Transport Investment, prior to this I have more than 20 years of experience working in the transportation planning in local authorities. One of my current responsibilities is the management of SYPTE’s part of the wider South Yorkshire LSTF Programme which comprises of more than £10 million of capital and revenue projects aimed at improving the public transport network and encouraging and incentivising  people to switch to more sustainable travel modes including bus, train and tram.


Hannah May

Transport Development Officer

I’m currently project managing the LeicesterShire Sustainable Travel Challenge, Wheels to Work scheme and Training the Trainers project in Leicester City Council.


Mark Abram

Head of Evaluation, Local Economics

Department for Transport 

Head of Evaluation in the Local Economics Division of the Department of Transport .  My responsibilities include evaluation activity including; the design, development, commissioning, management and quality assurance of monitoring and evaluation activity to assess the effectiveness and impacts of transport interventions and feed information into policy making and appraisal systems.


Eleni Harlan Flo Marshall Gary Shipp Dan Saunders Joanne Keay

Eleni Harlan

Senior Consultant

Steer Davies Gleave 

Eleni is a behaviour change specialist with six years’ experience delivering personal travel planning and public engagement programmes in the UK and North America. Eleni pioneered adopting the health sector’s Motivational Interviewing techniques, and is interested in how to harness the value of personal interaction in the digital age.


Flo Marshall 

Urban Designer, Street Design


Flo is an Urban Designer in the Community Street Design Team at Sustrans. She works with communities, helping them to redesign their streets to better reflect their needs and aspirations. These projects transform neighbourhoods to facilitate sustainable travel behaviour through liveable urban design. Contact:


Gary Shipp

National Project Co-ordinator, EYP


Gary co-ordinates Sustrans engagement with over 2500 schools, colleges and universities and over 750,000 young people across the UK. A qualified teacher and environmental educator, Gary has been involved in promoting active and sustainable travel to young people for over 10 years - from project delivery to regional coordination and national lead. Contact:



Dan Saunders

Product Manager

Basemap Limited

Dan has been designing and delivering accessibility planning software solutions for the past 8 years, supplying both software and data to various local authorities and central government departments.   The latest software Visography TRACC is used by many authorities to provide on-going monitoring of their transportation networks.  Dan, also has experience with detailed transportation datasets, having worked in the team that delivered Travelines National Dataset (TNDS) which is now used to power many web, mobile and desktop applications.


Joanne Keay

Transport Planner 

Staffordshire County Council

Joanne Keay is a transport planner for Staffordshire County Council with 10 years’ experience.  Joanne concentrates on transport modelling, accessibility planning and congestion monitoring which enable transport strategy development and supports Local Planning Authorities in the development of their Local Plans.  Joanne has contributed to forecasting the impact of LSTF, Local Pinch Point and other schemes for bidding documents.

Douglas Guillmour Tom Deacon

Douglas Guilmour 

UK & Ireland Key Account Manager 

TomTom Geospatial & Traffic 

Douglas Gilmour, UK & Ireland Key Account Manager for TomTom Geospatial & Traffic, is a trained transport economist and Chartered Transport Planner who has worked in both the private and public sectors, in the UK and abroad. With a background in appraisal, data collection and the modelling of multi-modal transport projects, he is now responsible for business development in the UK & Ireland. He also contributes to the development of TomTom’s historic and real time traffic products, to better address the needs of the market; from transport planning, through management and operations to smarter mobility solutions.


Robert Murray

Senior Consultant

Steer Davies Gleave

Robert has worked in the transport industry for six years. His areas of expertise include the production and delivery of multi-modal journey planners, public transport and bus real-time information, and transport accessibility. He was Steer Davies Gleaves project manager for the delivery of the Leicestershire and Go Smarter journey planners.


John Geelan

Principal Consultant

Steer Davies Gleave 

John is an experienced PTP project manager, and has worked with a variety of organisations and communities in planning and delivering behaviour change projects. Working with Centro, John has developed effective approaches to shift perceptions about car travel in the West Midlands, by understanding individuals’ benefits and motivations for doing so.

Tom Deacon

Infrastructure Data capability


Tom leads EY’s Infrastructure Data capability. He focuses on helping Infrastructure clients such as Network Rail and Crossrail to get value from Big Data. This is primarily from use of asset data to improve asset planning, construction and operations, but also through use of customer and corporate data. He has worked with clients to identify and realise significant safety, performance and financial benefits. Most recently he has been working with Network Rail to define and deliver improved asset information management, quality and exploitation capabilities; part of their Digital Railway business transformation. Tom is based in London and lives in Essex with his wife and two boys. Prior to joining EY, Tom worked for BAE Systems and IBM. He studied Engineering at university, later specialising in Electrical and Information Sciences.

Ian Taylor

Co-director, Transport for Quality of Life Ltd. 

His work on sustainable travel has ranged from implementation of practical interventions to research and evaluation to show best practice and inform national policy. 

Ian’s recent work includes the Interim Meta-analysis of Local Sustainable Transport Fund (LSTF) Large Projects for DfT (ongoing) and Finding the Optimum: Revenue/Capital Investment Balance for Sustainable Travel (awaiting publication by DfT). In the coming year he will be working on a What Works report for DfT compiling the best practice learning from the LSTF programme. He is also working on LSTF evaluation at the individual local authority level.

Ian is author of the Department for Transport’s best practice guide to workplace travel planning The Essential Guide to Travel Planning. His direct experience of designing travel plans spans tourist sites with large numbers of visitors as well as employment sites. 

His other work includes the Thriving Cities and Masterplanning Checklist reports on how to integrate planning and transport to achieve maximum use of sustainable modes of travel.  Ian lectures on sustainable transport and land use planning to MSc and Professional Diploma (architecture) students.

Ian joined Transport for Quality of Life in 2003, prior to which he ran the environmental consultancy services of the Centre for Alternative Technology. 

Hosted by:

Partnering publications and organisations:

ACT Travelwise
CTC: The national cycling Charity
Campaign for Better Transport
Local Transport Today
Parking Review

Organised by:

RTIG Inform
Transport Planning Society
Smarter Travel 2015 is the successor of both Landor LINKS' highly successful 'Re-Booting Smarter Travel' and 'Mainstreaming Smarter Travel' events.

Exhibitor queries, contact Daniel Simpson l l 020 7091 7861
Conference enquiries, contact Damilola Onamusi l l 020 7091 7865

By registering to attend, you are giving Landor LINKS permission to contact you about similar events in the future. Please note that the published programme is subject to change without notice. Promocodes must be redeemed at time of purchase

Published programme subject to change. Event booking subject to payment terms.

© Landor LINKS 2015
Smarter Travel 2015
5–6 February 2015 ICC Birmingham
Diva Creative
Steer Davies Gleave
Department for Transport

Supported by:

Transport Systems Catapult

Sponsored by:

Department for Transport
Call for Papers