Mainstreaming Smarter Travel Event Programme

Download printable version - View digital edition of the Delegate Information Pack
3 December 2013 - Optional Morning Bonus Sessions
Bonus morning sessions

Delegates may attend 1 of 2 site visits around Manchester to see LSTF projects in action, a site visit to the National Cycling Centre or to the morning event: Mapping & Information for Smarter Travel (Booking required)

3 December 2013 - Day 1: What will the LSTF Deliver?
Delegate registration

Registration and light refreshments served in the Banqueting Hall exhibition area

1230 - 1245 ACT TravelWise Re-launch - in the Great Hall
Keynote- Mainstreaming Smart Travel in Greater Manchester

Dr Jon Lamonte, chief executive of Transport for Greater Manchester (TfGM)
7-Theme Panel discussion - Mainstreaming Smarter Travel - and the LSTF

Chaired by Prof. Phil Goodwin, University of West of England

Graham Pendlebury, The Department for Transport
Greg Hartshorn, Director of Transport Policy & Strategy, ATKINS
Peter Lipman, Policy Director, Sustrans
Dr Jon Lamonte, Chief Executive, TfGM

1. Emphasis on local experience - mainstreaming in my authority
2. Are the allocations if funds optimal yet?
3. Are the allocations of staff (including seniority and career expectations) optimal yet?
4. Are there problems caused by inconsistent or unsupportive other policies?
5. Has central government been helpful?
6. Has public opinion been supportive?
7. Is there a vision for the next year and the next ten years

Refreshments served in the exhibition area
Speed Learning

Held in the Great Hall and Bees Area.

30x Case studies from LSTF projects around the country dealing with the following topics:

1. Mainstreaming - embedding smarter travel into general practice
2. Integration - New technology, smart-cards, buses, trains and interchange
3. Active Travel - Walking and Cycling initiatives
4. Engagement - partnership working
5. Monitoring and Evaluation
6. Marketing and Communications

(Delegates choose 6 of 30 case study discussions)

Download the list of Speed Learning Case Studies
Break in the exhibition area
Welcome to evening reception

Gathering in the Banqueting Hall exhibition area
Dave Newton, Transport Strategy Director, Transport for Greater Manchester (TfGM)
Tony Meehan, Service Director for Strategic Advice, Atkins
Informal Networking
Light bites and drinks party
Day 1 Close
4 December 2013 - Day 2: How smarter travel delivers - Lessons learned

Refreshments served in the Banqueting Hall exhibition area
Optional pre-conference 30 minute 'International Breakfast Briefing' in the Lord Mayor's Parlour

New York's sustainable transport policy and practice
Jon Orcutt, Director of Policy, New York Department of Transport & Kate Fillin-Yeh - Director of the NYC Bike Share scheme

Smarter Choices in Singapore
Dr Evan Gwee, Director, Research and Publications Division, Land Transport Authority Academy, Singapore

Delegates return to exhibition area for morning coffee
0900 - 0930
Sustainable transport in Manchester

Councillor Andrew Fender, Chair of the Transport for Greater Manchester Committee (TfGMC)
The views of LEPs on Sustainable Transport

Mike Blackburn, Chair of the Greater Manchester Local Enterprise Partnership & BT's regional director for the North West
Mainstreaming the Local Sustainable Transport Fund

Local Transport Minister Baroness Kramer
Interview with the Minister, Chair of GM LEP and Chair of TfGMC

Interviewer: Lynn Sloman Director of Transport for Quality of Life

Refreshments served in the exhibition area
Streamed sessions

Delegates choose 1 of 4
The Great Hall


Marketing and Communications
Sponsored by: DIVA

The Key Ingredients of a Successful Behaviour Change Campaign
Amy Boyle, DIVA Creative

The Greener Journeys Behaviour Change Lab: getting motorists to try the bus
Lynn Sloman and David Hall, Behaviour Change Lab

A campaign to increase awareness of shared transport and create legacy
Helen Mack, Liftshare & Thomas Evans, Gloucestershire CC
Lord Mayor's Parlour


Engagement - Partnership working
Sponsored by: TfGM

Delivering Success Through Partnership Working
Helen Ramsden, Head of Travel Choices, TfGM

Lessons from the Award Winning Lowestoft Local Links
Steff Jones, Suffolk Council and Jon Parker, ITP

Employers group - business enagement
Ann O'Driscoll, Director, North Bristol Suscom
Conference Hall


Mainstreaming - embedding smarter travel into general practice
Sponsored by: TfGM

How big can we go?
Gordon Baker, JMP

The devil is in the delivery
Jon Foley, Steer Davies Gleave

Maximising value- tapping into existing funding to maximise LSTF project funds
Tim Anderson, Energy Savings Trust
Committee Room


Integration - New technology, smart-cards, buses, trains and interchange
Sponsored by: Atkins

Effective partnerships for passenger transport
Andy Summers, Hertfordshire County Council

How technology & gamification can be used to encourage travel behavioural change. A case study from Leeds METRO
James Datson, Atkins, Ginny Leonard, METRO and Ronan Carter, Stravel & PleaseCycle, Jon MJ, Cambridge University

Demolishing Information Silos for the Benefit of Customers
Pete Johnson, TfGM

Served in the exhibition area
Streamed sessions

Delegates choose 1 of 4
The Great Hall


Mainstreaming - embedding smarter travel into general practice
Sponsored by: Atkins

Local Growth Deals and Smarter Travel
Jonathan Foster-Clark, Atkins

LSTF and Young Adults: The real potential for sustained, life - long travel behaviour change
Damian Price, Mott MacDonald and Rachel Evans, Centro

How do we ensure a local LSTF legacy?
Adrian Webb & Lee Parker, Southampton City Council & Parose Projects
Lord Mayor's Parlour


Monitoring and Evaluation

Best Practice in Monitoring
Andy Cope, Sustrans

Cost effective monitoring of behaviour change interventions
Tony Duckenfield, Steer Davies Gleave
Conference Hall


Active Travel - Walking and Cycling initiatives Workshop
Sponsored by Sustrans

Mainstreaming Cycling for All
Nick Vaughan, TfGM & Eleanor Roaf, Sustrans Regional Director, North West

Developing a new behaviour change framework to encourage cycling
Sam Robinson, General Manager, Challenge for Change
Committee Room


Integration - New technology, smartcards, buses, trains and interchange
Sponsored by ATKINS

Real Time Travel Information - Delivering the benefits
Daniel Hobbs, Regional Director, AECOM

Connecting the Dales LSTF
Randall Ghent, Connecting the Dales Project Leader, DITA

Sustaining access and connectivity in remote areas: some issues for smart communications
Koen Salemink, Researcher, University Groningen

Refreshments served in the Banqueting Hall exhibition area
Streamed sessions

Delegates choose 1 of 4
The Great Hall


Marketing and Communications
Sponsored by ACT TravelWise

Market Segmentation
John Screeton, DfT

A Blueprint for an Effective Sustainable Travel Website
Steve Dupree, Diva Creative

Engaged Employers and intergrated funding
Rachel Evans and Thomas Evans, Gloucetershire County Council

Lord Mayor's Parlour


Active Travel - Workshop

Integrating hard and soft measures in access to education & work

Tony Russell, Transport Engineering Manager, Sustrans and Zsolt Schuller, Strategic Sustainable Travel Officer, Devon County Council
Conference Hall


Engagement - partnership working
Sponsored by Transport for Greater Manchester

Cross Boundary Partnership Working - The Trials and Tribulations, a practical guide
Daniel Caffrey, St.Helens Council

Delivering Smarter Travel Choices through Social Landlords
Lucy Low, Cheshire West
Committee Room


Monitoring and Evaluation
Sponsored by the Department for Transport

Workshop on Monitoring and Evaluation
Betty Leow and Angela Trevithick, DfT

Event close
All streamed sessions are subject to capacity restraints - No pre-booking is available, so please arrive early to avoid disappointment

Supported by:

Diva creative ITP JMP Steer Davies Gleave

Partnering publications and organisations:

CTC: The national cycling Charity
ACT Travelwise
Campaign for Better Transport
Local Transport Today
Transport Planning Society
Parking Review
Mainstreaming Smarter Travel is the follow-up event to Landor LINKS' highly successful 'Re-Booting Smarter Travel' event in Bristol 2012.

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Published programme subject to change. Event booking subject to payment terms.

© Landor LINKS 2013



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Mainstreaming Smarter Travel
Landor LINKS
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Transport for Greater Manchester

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Local Sustainable Transport Fund National
3 & 4 December 2013
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